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The term advertising implies the single goal of income. It is categorized into two, direct advertising and indirect marketing and there may be a enormous line of distinction between the 2. Direct advertising and marketing is essentially commercial enterprise from manufacturer to client without the involvement of middlemen, whoever it is. This is normally done by means of mailing the purchaser or contacting him at once, so he can recognize approximately the goods. The use of media advertisements is very restrained and some thing little use is made consists of handiest the demonstration in their merchandise with name back numbers. Direct advertising is a boon and a bane, each in some respects  Marketing Homework help.